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LOGAN PORTER

Going Green to Stay in the Black: The Apparel Industry

Logan Porter, June 9 2020

Following the significant growth in conscious consumerism, companies in the apparel industry have capitalized on this trend by introducing a variety of products, campaigns, and services tailored towards the market segment. In addition to existing brands looking to grow their market share, entire organizations have been successful in creating and...

6 Ways to Appeal to the Conscious Consumer

Logan Porter, June 9 2020

Today’s conscious consumer is flexible and chooses for the moment. The strategies of ethically-positioned niche brands are now being adopted by mainstream companies through a larger variability of existing products. One way that companies could benefit from this growing trend is to source products from small farmers and artisanal producers, for ins...